Patients can’t see the quality of our dental care, but they can judge the quality of the service they receive. If every staff meeting began with the title “Our Service Sucks”, the service to patients would begin to improve tremendously. Instead, most teams pat themselves on the back for their “great” service without ever really looking at it. In business today most of us expect little or no service and are very surprised when we see any. In fact, really great service is usually the number one reason we return to a business. To cement our relationship with our patients and get them to value our care and talk about us to others, we need to surprise them with our overwhelming service. This course will give you ways to begin that tomorrow.